Course overview
Develop practical skills in digital strategy, customer acquisition, search, social advertising, content, email, conversion optimisation and marketing analytics.
Course structure
Lessons are delivered in practical modules and can include video, guided reading, workplace exercises, downloadable tools, quizzes and assignments.
Module 1: Digital Marketing Foundations & Strategic Thinking
Practical learning unit aligned to the current ACFPL programme structure.
Module 2: Website, Funnels & Conversion Architecture
Practical learning unit aligned to the current ACFPL programme structure.
Module 3: Search Marketing (SEO & Google Ads)
Practical learning unit aligned to the current ACFPL programme structure.
Module 4: Social Media Strategy & Paid Advertising
Practical learning unit aligned to the current ACFPL programme structure.
Module 5: Content Marketing, Email Marketing & Automation
Practical learning unit aligned to the current ACFPL programme structure.
Module 6: Analytics, Tracking & Campaign Optimization
Practical learning unit aligned to the current ACFPL programme structure.
Subject Matter Expert review
The final practical assignment is routed to the assigned ACFPL Subject Matter Expert. The expert can pass the work, request revision, or fail the submission with professional feedback. Certification is released automatically once all required conditions are complete.