COURSE OVERVIEW
Build capability you can apply.
Develop practical social media strategy, content creation, audience research, paid advertising and performance analysis skills for businesses, organisations and professional brands.
What the programme focuses on
Audience research and positioning
Content strategy and planning
Paid social advertising
Analytics and performance optimisation
Practical outcomes
Build an audience and channel strategy
Plan and create structured digital content
Design measurable campaigns and advertising plans
Use analytics to improve marketing performance
Learning approach
The programme is delivered through structured online learning, practical exercises and professional application. Learners use the ACFPL Learning Hub to move through lessons, track progress and complete practical work.
Practical capstone focus
A complete social media marketing strategy and content creation portfolio for a business, organisation, startup or professional brand.